Meet George

George is a busy guy who always has a dilemma at breakfast time;

He wasn't happy with eating refined and high-sugar breakfast options but valued convenience and reliability that would provide an easy and hassle-free start to his day.

After many trials and new eating experiments then, came the solution. George’s Partner, Natalie, introduced him to Chia - An ancient superfood known for being the highest source of Omega-3, fibre, and protein. 

And so it started each night; George would handcraft his own Chia pots for the next morning and started incorporating chia into his daily breakfast routine. What it proved was easy and convenient should not come at the cost of nutritional value.

Soon after, he noticed positive changes in his well-being, weight, mood and overall diet.

Combining the nutritional benefits of chia with the convenience of on-the-go pots, he proudly launched chubbychia—a brand dedicated to providing a healthy and convenient breakfast option for busy Australians.

Why Chia


A daily serving of one tablespoon (15g) of chia contains 3g of omega-3 fatty acids, 6g of dietary fibre, and 3g of complete protein.

Omega-3, a vital fatty acid from plant sources, is abundant in chia. Heart foundations advise omega-3 fatty acid intake of at least 2 grams daily worldwide.

Chia is a complete protein due to its eight necessary amino acid content. Chia seeds are an excellent source of nourishment for vegan and vegetarian diets because complete proteins from plant sources are quite uncommon.

Chia is one of the best-known sources of antioxidants, which are essential for maintaining healthy cells. Antioxidants remove free radicals from the body, which stop the oxidation process brought on by pollutants or exposure to the sun.


Chia seeds include nutrients that can help with energy levels, improve digestion and heart health, and support healthy skin, hair, and nails. Chia is an excellent fuel for exercise since it assists with the recuperation of the muscles, increases endurance, and keeps you hydrated.

Chia seeds' high fibre content aids in digestion. Insoluble fibre can lower cholesterol and help with blood sugar regulation. As roughage, insoluble fibre helps to eliminate toxins from the body as they pass through the digestive tract, lowering the risk of colon cancer.

Omega-3 is essential for maintaining heart health since it lowers cholesterol while maintaining proper vascular function. Omega-3 has been shown to support a healthy heart rhythm and improve circulation, which helps reduce the risk of heart disease.


The nutritional value of black and white chia seeds is the same.

Great for raw, vegan, and gluten-free diets is chia.

In contrast to other seeds, chia has a soft outer shell, doesn't need to be ground, and has a mild flavour.